We only ask for the details we need to answer enquiries and deliver services. Anything extra? We leave it out.
Privacy policy UK
We take your data as seriously as our dashboards.
Our privacy policy explains exactly what data we collect, why we collect it, and how we keep it secure. Plain English. No legal fog. Because trust shouldn’t need decoding, should it?
Registered with the ICO.
Fictional reference: ICO registration ZA-742198, kept on file for internal compliance reviews. Want proof of process? We can walk you through it.
Dashboard usage is measured in a privacy-aware way, so we can improve performance without tracking people unnecessarily.
Healthcare, fintech, and retail data are handled differently, because a one-size-fits-all approach just isn’t good enough.
You can access, correct, erase, or challenge processing. If you’ve got a question, we’ll answer it plainly.
Clear handling, clear reasons, clear limits.
We’re Emery Apex Group, an AI data visualisation partner based in London. We process personal data when you contact us, request a proposal, use our website, or interact with one of our analytical dashboards. Why do we do it? To respond properly, provide services safely, and keep improving the experience without overreaching.
Our commitment is simple. We build dashboards with privacy-by-design thinking from the start, not as a patch afterwards. That means access controls, purpose limitation, and careful retention. No drama, just disciplined practice.
What we collect
Contact form details, business enquiry information, support messages, and limited analytics about how pages and dashboards are used.
Why we use it
To deliver services, respond to enquiries, improve product quality, meet legal obligations, and protect our systems from abuse.
How we protect it
Access is restricted, retention is reviewed regularly, and sensitive sector data is anonymised wherever practical.
Different sectors, different safeguards.
Healthcare data is not the same as retail footfall, is it? We tailor controls so the dashboard does the job without exposing more than it should.
Healthcare: patient outcome tracking
Patient outcome data is anonymised wherever possible, and we align our handling with NHS DPST expectations and privacy-by-design standards. We never use identifiable patient information for anything beyond the approved purpose.
Fintech: fraud detection visualisations
Fraud dashboards focus on patterns, alerts, and aggregates. Full transaction details are not stored in reporting layers, and access is limited to named users with a legitimate need.
Retail: footfall and sales analysis
Retail reporting uses aggregated and anonymised data to show trends, conversion behaviour, and store performance. It keeps the insight strong while reducing the chance of identifying individuals.
You’re in control. Really.
Under UK GDPR and the Data Protection Act 2018, you can ask us to explain, correct, delete, or restrict the way your data is used. Want to object to a certain kind of processing? You can do that too.
Right of access
Ask for a copy of the personal data we hold and a summary of how it’s used.
Right to rectification
If something’s wrong or out of date, we’ll correct it once we verify the details.
Right to erasure
In the right circumstances, you can ask us to delete your data from active systems.
Data portability and objection
You can request a portable copy, or object where we rely on legitimate interests.
Useful cookies, not noisy ones.
We use essential cookies to keep the site working and analytics cookies to understand what content people find useful. Want to limit analytics? You can switch them off in your browser or adjust preferences where the interface allows it.
Essential cookies on
Analytics cookies optional
Preferences manageable
| Cookie type | What it does | Can you control it? |
|---|---|---|
| Essential | Keeps forms, navigation, and security features functioning properly. | No, these are required for the site to work. |
| Analytics | Shows us which pages are read, where drop-off happens, and what needs refining. | Yes, you can block or clear them through your browser settings. |
| Preference | Remembers a few display choices so repeat visits feel smoother. | Yes, and they usually expire after a reasonable period. |
Need a straight answer from the DPO?
Contact our data protection lead if you’d like more detail about a specific dashboard, retention period, or access request. We’ll keep it practical and direct. No scripted waffle.