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Plain-English legal terms for AI dashboards

Legal doesn’t have to be confusing.

Here’s what you agree to when you use Emery Apex Group. Our terms cover licensing, subscriptions, data ownership and service commitments in plain language, aligned with UK law. Why bury the important bits? We’d rather make them obvious.

Read the terms Contact legal
Monthly or annual SaaS subscription options that fit procurement cycles.
99.5% uptime Enterprise support with clear response targets.
You own your data Export and deletion rights stay with the client.
Senior analyst reviewing a dashboard agreement in a London office with charts on a wide monitor

On this page

  1. Scope and definitions
  2. Licence grant and restrictions
  3. Payment terms and renewal
  4. Service Level Agreement highlights
  5. Your data, your property
  6. Governing law

Need a quick answer first? Use the sidebar, then read the detail. It’s a legal page, yes, but it doesn’t need to feel like a maze.

Emery Apex Group Terms of Service

These terms apply when you access our analytical dashboards, business intelligence reporting and data visualisation services. They sit alongside any signed statement of work, order form or managed service schedule. If there’s a conflict, the signed commercial document wins for that project. Clear enough?

1. Scope and definitions

When we say “Services”, we mean the hosted platform, dashboard build, reporting layer, configuration work and support we provide. “Client Data” means all data you upload, connect or generate through the dashboard environment. We keep the language tight because legal drafting should help, not hide.

The Services are provided to business customers only. If you’re acting for a UK SME, an enterprise team or a public-sector department, you’ll need authority to agree these terms on behalf of your organisation.

2. Licence grant and restrictions

We grant you a limited, non-exclusive, non-transferable licence to use the dashboard for your internal business purposes during the subscription term. That licence is for access, not ownership. You may not resell, reverse engineer, copy, scrape or use the platform to build a competing service. Fair request, right?

  • Use the platform only for lawful business analysis.
  • Protect your login details and admin access.
  • Do not bypass usage limits, security controls or role-based permissions.
  • Do not remove branding, notices or attribution without written permission.
Acceptable use keeps everyone safe.

We can suspend access if activity threatens the platform, the service desk or other clients. That protects your environment as much as ours.

Payment terms and renewal

Subscription fees are billed monthly or annually in advance, depending on the commercial plan you choose. Custom implementation work, data model design and training are billed separately unless the order form says otherwise. Why the split? It keeps delivery and hosting transparent.

Monthly Flexible hosting and support billing.
Annual Preferred for enterprise procurement.
14 days Standard payment window for invoices.

Unless the order form states otherwise, subscriptions renew automatically for the next term. We’ll give reasonable notice before any material pricing change. If payment is late, we may pause the service after notice and a short remedy period. Nobody likes that, least of all us.

Taxes, bank charges and third-party platform fees are your responsibility where they apply. If a connected data source changes its pricing or access terms, we’ll flag it, but we can’t control another provider’s policy. That’s just the reality of modern BI stacks.

Service Level Agreement highlights

Uptime commitment

Enterprise clients receive a 99.5% monthly uptime target, excluding planned maintenance and force majeure events.

Support hours

Standard support runs Monday to Friday, 09:00 to 17:30, London time, with agreed emergency contacts for critical incidents.

When a dashboard is business-critical, speed matters. So does honesty. We’ll tell you what’s broken, what’s being fixed and when you can expect service to resume.

Response times vary by severity, but we prioritise platform outages and data integrity issues first. Sensible, isn’t it?

Your data, your property

Client Data remains your property at all times. We process it only to deliver the Services, support your account and meet legal obligations. That means we don’t claim ownership over your customer lists, trading records, forecasts or operational metrics. Why would we?

Emery Apex Group does not own your business data. You can export it, request deletion where legally permitted and retain control over how it is used.

That includes dashboards, source extracts and derived reports created specifically for your organisation, subject to any third-party licence restrictions.

On termination, we’ll provide a reasonable export window unless the contract says otherwise. Once retention obligations expire, we’ll delete or anonymise Client Data in line with our retention schedule and security procedures. The point is simple: your records should never disappear into a black box.

Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction unless we both agree to mediation first. That approach usually saves time, cost and friction. Who wants a courtroom when a structured conversation will do?

If a dispute arises, each side will try to resolve it in good faith within 14 days of written notice. If that doesn’t work, we’ll move to mediation before either party starts formal proceedings, except where urgent injunctive relief is needed.

Questions about the terms?

If you need clarification on licensing, service levels or data handling, contact our legal team before signature. A fast conversation now can prevent a slow dispute later.

Contact legal

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